Most of the books I’ve mentioned in the last few weeks have been reference books or craft guides. Today I want to spotlight Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience, by Dan Blank (We Grow Media, 2017). I first encountered Blank and his work on Writer Unboxed, a terrific group blog that mixes writing craft, promotional advice, and inspiration. He no longer blogs there, but writes a weekly newsletter to which I subscribe. Blank works directly with writers to, as he says, “develop their author platforms, launch their books, and create marketing strategies that work.” (More on his website.) His newsletters and his book are not places to learn technical details of SEO, how to increase your Facebook following, or how to build a website. Instead, he focuses on giving writers ways to develop connections with their readers. As I said last week in raving about Donald Maass’s The Emotional Craft of Fiction, readers read in part for an emotional experience. If you give it to them on the page, they’ll read your next book. And if you market and promote your work with that same goal, istarting by dentifying your passions, why you write, and what experiences you want to give your readers, you’ll not only connect with them, you’ll enjoy the process.
Wow. Believe me, it’s true. That’s a big part of why I’m doing these Writing Wednesday posts. Sure, I hope you’ll buy my books. But I also want to share some of what I’ve learned in the process of writing and selling them you, and engage with you in the process. Because that’s a big part of why we’re driven to create, isn’t it?