Saturday Creativity Quote — creating and connecting

I’m a big fan of what author Dan Blank, who works directly with writers and other artists to develop their author platforms, launch their books, and create marketing strategies, calls “human-centered marketing.” He challenges those who say they hate marketing or to reframe it as connecting with their audience — and we all want that.  

“The more we create, the more we express, the more we connect. Creating is the best marketing, and the foundation for all the other ways your work will get shared.”

Dan Blank, newsletter 8/20/21

In other words, stop thinking of marketing as an evil separate from your creative work, and apply those key principles — creativity and connection — to all the work you do. Your readers will notice the difference — and just as importantly, so will you.

Writing Wednesday — Dan Blank

Most of the books I’ve mentioned in the last few weeks have been reference books or craft guides. Today I want to spotlight Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience, by Dan Blank (We Grow Media, 2017). I first encountered Blank and his work on Writer Unboxed, a terrific group blog that mixes writing craft, promotional advice, and inspiration. He no longer blogs there, but writes a weekly newsletter to which I subscribe. Blank works directly with writers to, as he says, “develop their author platforms, launch their books, and create marketing strategies that work.” (More on his website.) His newsletters and his book are not places to learn technical details of SEO, how to increase your Facebook following, or how to build a website. Instead, he focuses on giving writers ways to develop connections with their readers. As I said last week in raving about Donald Maass’s The Emotional Craft of Fiction, readers read in part for an emotional experience. If you give it to them on the page, they’ll read your next book. And if you market and promote your work with that same goal, istarting by dentifying your passions, why you write, and what experiences you want to give your readers, you’ll not only connect with them, you’ll enjoy the process.

Wow. Believe me, it’s true. That’s a big part of why I’m doing these Writing Wednesday posts. Sure, I hope you’ll buy my books. But I also want to share some of what I’ve learned in the process of writing and selling them you, and engage with you in the process. Because that’s a big part of why we’re driven to create, isn’t it?

Saturday Writing Quote — on fear

IMGP1939“[T]he more we try to pretend that fear doesn’t and shouldn’t exist, the more we hurt our own chances to create whatever it is [we] dream about. … I don’t think fear is a shameful thing that we must rid ourselves of. It is a natural part of taking the risks that writers do. And the logical reaction to fear should indeed be bravery.”

– Dan Blank, Writer Unboxed, 6/27/14

The Saturday Writing Quote — measuring success

“[Remember t]hat the sale of a book, or an Amazon review is not the measure of success. That the value of your work is not measured in stars. But instead, value is measured in moments you will never know about; moments in the lives of your readers that are so private, they could never consider sharing it with anyone.”

Dan Blank, writing and publishing consultant, on Writer Unboxed

The Saturday Writing Quote — on fear

“[T]he more we try to pretend that fear doesn’t and shouldn’t exist, the more we hurt our own chances to create whatever it is [we] dream about. … I don’t think fear is a shameful thing that we must rid ourselves of. It is a natural part of taking the risks that writers do. And the logical reaction to fear should indeed be bravery.”

Dan Blank, media consultant and teacher, on Writer Unboxed

“To live a creative life, we need to lose our fear of being wrong.”

— Joseph Chilton Pearce, American child educator and author, b. 1926